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Our Team

Asaf Kloner
CEO

Asaf Kloner is a 20-year veteran in production, supply chain management, and finance. Prior to UPPRO, Asaf was co-CEO of Biometrix, a global medical device company (part of Degania Medical Group). In his 15-year career at Biometrix, Asaf previously held the roles of COO and CFO, including having held responsibility for the operations of production sites worldwide. Asaf enjoys competitive sports including soccer and loves traveling and hiking. Starting his career in finance, Asaf holds B.A. degrees in Economics and Accounting, an M.B.A in Business Management, and also holds a CPA.

Naomi Barazani
VP Global Commercial Operations

Naomi Barazani leads the company’s day-to-day operations, including its rapidly growing, global service provider business, logistics services, alliances and channels, industry strategy, corporate development, marketing, and commercial operations. Naomi has managed business development, consulting and engineering teams for 13 years. Prior to joining UPPRO, Naomi served as executive Vice President of Business Development for a leading a multi-million dollar sales and services business unit that achieved record revenue and margins during her tenure. During her spare time, Naomi enjoys lending a hand to local city council committees that promote the status of women and support higher educational opportunities for residents based on volunteerism. Naomi has a law degree(L.L.B), is a professional mediator, and is completing a master’s degree in Conflict Management, Resolution and Negotiation.

Omer Dvir
VP Customer Success

Omer Dvir is Vice President of Customer Success at UPPRO. He has overall responsibility for the customer interface and all customer site teams and the reliably excellent service UPPRO customers rely upon. Omer is focused around creating business value out of putting UPPRO customers first with adaptable and customized professional services. Omer has managed world-class sales, consulting and engineering teams for nearly 25 years, with a focus on customer transformation. Omer joined UPPRO from an innovative semiconductor company where he was Manager of Global Strategy. Prior to that, Omer was an area manager at Intel where he interfaced with the Global Procurement team for more than 10 years. Early in his career, Omer laid the foundation for delivering reliably excellent service by setting up global teams for success as Project Manager in Uganda responsible for a diverse array of water preservation and agriculture projects. Omer holds a B.A. in Economics, a B.S. in Agricultural Sciences, and a Master’s degree in Business Management.

Sharon Reuven
CFO

As chief financial officer at UPPRO, Sharon is responsible for leading the company’s global finance organization reporting directly to the CEO, Asaf Kloner. With fifteen years of major accounting firm experience in Israel, Sharon served major customers in a variety of industries. Sharon is a technology junkie and also enjoys mentoring early-stage entrepreneurs to help them build solid financial foundations for their companies. Sharon received a BA in Accounting and holds a CPA.

Caitriona Delaney
Regional General Manager/Ireland

Caitriona is responsible for all operational activity in Ireland. Primarily, she implements the Vendor-Managed Inventory of a large Ireland-based customer. Caitriona manages a large team providing reliable excellence and resource availability. Caitriona has worked in the semiconductor industry for the past 20 years and continues to be responsible for handling the areas of strategic planning, supplier management/review, contract management/performance, analytical procurement, cost benefit analysis, inventory management, project management, analysis of forecast accuracy/trends, monitoring budgetary performance to plan, sourcing and contract negotiation. Caitriona enjoys running as a hobby. She holds a Bachelor of Science Degree in Biochemistry.

Kari Mosley
US Regional Manager

Kari is the US Regional Manager and responsible for all operational and customer facing activities for a large US-based customer.  Kari manages a team of people residing both in OR and AZ that are responsible for providing exceptional supply chain management and customer service support.  Kari brings a wealth of knowledge to the team with over 20 years of experience in supply chain in the semiconductor industry and is responsible for ensuring a robust and agile supply chain for all US based customers.  She also handles supplier management, inventory management, budgetary performance, sourcing and contract negotiation.  Kari enjoys cooking as a hobby.  She holds a Bachelor of Science in Finance and Marketing.

Sharon Rabinovitz
Israel Operation Manager and Worldwide Purchasing and Logistics manage

Sharon is responsible for the operational activities in Israel by managing a team that is fully accountable for operating the supply chain management to our customers.

In addition to Sharon’s operational role, Sharon is also responsible for leading the company’s Logistics and Purchasing activities. Sharon brings to the company over 20 years of experience in Logistics and Purchasing in the semiconductor industry by working for various multinational companies in strategic Purchasing and Logistics positions and holds a Master’s degree in Business Management from the Hebrew University. Other than work, Sharon loves hanging out with her two kids and often visits/volunteers with them at animal rescue centers.